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Merx: Mobile Content Management System

Proteus' proprietary Mobile Content Management System, Merx, is a comprehensive platform that allows mobile operators and content providers to deliver value-added services to mobile phone subscribers in the United States, Latin America and abroad. Merx enables dynamic marketing via branded Web and WAP storefronts, and supports practically all existing mobile entertainment content types including ringtones, wallpapers, Java games, animated screensavers, and subscription content. Merx is utilized by leading media companies and service providers worldwide including HBO, National Geographic Channel, Walt Disney Studios, ABC, NBC Universal and T-Mobile.

Mobile Storefronts

Using Merx, Proteus executes on every component associated with creating, maintaining and hosting a branded storefront, as well as billing and delivery. We showcase and vend premium SMS products, wallpapers, thematic ringtones, voice tones and any other content that our clients have the rights to distribute.

Proteus sets itself apart from other developers in the space through our close working relationship with partners and our responsiveness to their needs. In creating a new storefront, we work closely with our content partners to determine the look-and-feel of the site, the level of customization.

As part of our robust, scalable and flexible mobile content platform, Proteus maintains all of our storefronts on an ongoing basis. Proteus's team constantly updates content and keeps the showcase dynamic by regularly monitoring and promoting the top selling products as well as marketing the newest additions to the store. Whether vending wallpapers, ringtones or SMS products, we are able to create a storefront tailored to our partners' needs.

Features

• Supports practically all mobile entertainment content types. Distribute or sell your ringtones, voice tones, wallpapers, animated screensavers, Java games and/or video.
• Highly customizable Web and WAP storefronts. Users can browse your content database and access previews within your brand's look and feel.
• Multiple billing options. Merx provides a unified interface to various carriers' billing systems to handle purchase fulfillment and trigger billing, if applicable. Your storefronts can include embeddable purchase links or allow for premium SMS purchasing.
• Advanced content delivery module. Using sophisticated device detection capabilities, Merx delivers the appropriate content format for the customer's handset.
• In-depth analytics and tracking. Merx tracks everything that is happening on your storefront so you can run intelligent and meaningful reports.

The Benefits

• Extend your brand into the mobile space. With more than 2 billion mobile phone subscribers in the world, the market for mobile content is massive. Merx gives you a way to access to all these consumers.
• Create an additional revenue stream. Showcase your premium content and utilize direct carrier billing and premium SMS to earn money from your content assets.
• Use mobile content as a promotional tool. Engage your customers by offering free content delivered over-the-air directly to their mobile phones.
• Unify Web and WAP storefronts. Through Merx, you can have matching storefronts optimized for both Web and WAP experiences.
• Work with the best. Proteus is a veteran in this space. Leverage our expertise to create a stellar solution.